Bacall Associates: True Flavour of Thailand For Families At the Dhara Dhevi

The iconic The Dhara Dhevi Chiang Mai, situated on a peaceful 60-acre estate in Northern Thailand, offers a magical backdrop in which children and adults alike can absorb Thai culture with a fantastic range of experiences, guaranteeing lasting memories for the whole family.

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This fantastical resort, conceived as an ancient walled city, offers a sense of place like few others and this is reflected in its carefully curated activities, designed to immerse guests of all ages into local culture.   Perfect for all the family, from little ones to adults, the resort’s Art and Craft Village offers an array of creative craft activities, from umbrella painting and paper making to bamboo weaving, which is led by a group of local village women who will help guests create beautiful artefacts and traditional toys from the plant’s leaves.

Housed in the same building, The Lanna Kids Club is open every day from 9am-5pm and offers half or full day programmes for children from 4 to 12 years old.    The building’s tiny resident petting ponies and llamas are sure to make a great ice breaker for children who can then choose from a varied range of activities to stretch and stimulate them mentally and physically, whilst offering an insight into traditional Lanna (the ancient kingdom of northern Thailand) and Thai culture.    Classes include Thai dancing and music and traditional Thai games and toys – children can also benefit for Thailand’s rich culture of wellness with mini Thai kick boxing classes and yoga for kids.

A must-try for visitors of all ages is the rice planting: donning a traditional protective tunic, the instantly recognisable Non La hat and waterproof socks, the session will teach budding rice farmers how the grain is grown from seed to harvest and includes the opportunity for all to wade into the squidgy warm mud and plant a few rows for themselves. Children will adore riding the water buffalo, which will obligingly walk little ones through the plantation.

Meanwhile adults can enjoy the Dhara Dhevi Cooking Academy, which stages daily Thai cooking classes, relax in the Jum Sri Hall Library, with one of its 5,000+ books, browse the 20 boutiques in Kad Dhara Shopping Village, or unwind and reboot at the Health and Fitness Centre and legendary Dheva Spa where in depth Ayurveda-based programmes are carried out in 11 spacious treatments suites.

Parents keen to make the most of the wide array of gourmet eating and drinking options at the resort can book the baby-sitting service, which is available on request.  All tastes and nationalities are catered for with international cuisines of the highest calibre, from Japanese dishes at the light and airy Ren; Chinese at Fujian, formal French at Farang Ses and contemporary international cuisine at the Akaligo, which offers views through wall to ceiling windows. There is even a Victorian Style tea salon, the Dhara Dhevi Cake Shop which caters to the sweet toothed serving decadent treats. Fabulously chic watering holes include the louche Horn Bar, an after dark cocktail bar, the al fresco Loy Kham Bar which overlooks the serene infinity pool and the Colonial Pool Bar, which centers around the heart of the resort, the spectacular and imposing blue and white tiled swimming pool.

Easily accessible via a 15-minute car transfer from Chiang Mai International Airport, the Dhara Dhevi makes for an immersive cultural experience perfect for crafting lasting family memories.

ABOUT THE DHARA DHEVI:

The Dhara Dhevi is one of Asia’s foremost luxury hotels.  More an experience than simply a hotel, this iconic property represents extravagant Thai luxury at its finest.  Nestling in 60 acres of beautifully landscaped tropical grounds, enjoying a picturesque and secluded setting in the countryside in the North, the resort has established itself as a classic ‘must visit’ for high end travellers to Thailand.  Its location on the outskirts of historic Chiang Mai, a walled ancient city known for its rich history of art and culture, is reflected throughout the resort.  The spectacular accommodation was built in keeping with traditional Lanna and colonial style architecture, set among lush paddy fields.  69 traditional Thai villas each boast a private swimming, or plunge pools, Jacuzzi tubs and separate showers.  54 Colonial Suites featuring separate living and bedroom areas with private terraces overlook the pool, lake or stunning verdant gardens.

 

Singapore Travel Guide by Bacall Associates Travel

I’ve been to Singapore twice (in 2013 & 2016), and spent a total of 7 days in the city — it’s one of my favorite places in Asia!   In this blog post, I am going to give you an overview of the city, and provide travel tips and recommendations for things like culture, attractions, food, nightlife and more. Everything you read is based off my own experiences.

 

GENERAL THOUGHTS ON SINGAPORE

Singapore is a bustling hub of culture, food, and all around good vibes.  It’s the most modern city in Asia.  It’s vibrant, it’s energetic, and it always leaves me fascinated.

 

If you think New York City is busy, just wait until you see Singapore.  People are always in a hurry and they walk really fast (they are actually ranked the fastest walkers on earth).  It seemed like everything was happening in fast motion, which always kept me on my toes!

 

You might be surprised to hear that Singapore is a tiny tropical island, made up of 6 million people (75% Chinese).  It’s located just 80 miles north of the equator — so the temperature is always hot and humid.  It’s tropical location provides 17 nature reserves and more than 1.4 million trees!

 

The thing that stands out most about Singapore is the extreme cleanliness.

 

Seriously — the streets are cleaner than my washing machine.

 

Why is everything so clean in Singapore?

Well, Singapore has some of the strictest laws in the world.  There are street signs all around the city reminding everyone not to litter, smoke, chew gum, run, spit, etc.  If you don’t follow the rules, then you must pay a steep fine.  But nearly everyone obeys the rules, which is why Singapore is also of the safest cities in the world.

 

Everything from the metros, malls, restaurants and residential buildings are so clean that you can eat off the floor!

 

Another thing that really impressed me about Singapore was the easiness to get around.

Despite being a densely populated city, the metro system is VERY easy to figure out and there are taxis all around that are pretty cheap to use.

 

After being in Singapore for just a few hours, I was already confident enough to navigate myself around town.  All the signs are in English (and most people can speak/understand English), so it’s almost impossible to get lost.

 

Alright, there is a downside…. Singapore is expensive.  Really expensive to travel.

In fact, the city just took #1 as the Most expensive city in the world by the Los Angeles Times.  Aside from street food, which is reasonably priced, you wouldn’t believe how a beer or alcoholic beverage costs… And if you want to rent a flat, then good luck finding a cheap price!

 

Bacall Associates Travel Singapore Insider Tips from a Local

When I visited Singapore for the first time I instantly fell in love with this city-state: its futuristic design, the combination of different cultures and the diverse food. I was lucky to meet Jaclynn Seah there, who is from Singapore and writes on her blog „The Occasional Traveller“. She showed me around and we had a great time. She tells you her insider tips for the Lion City — the best time to travel there, accommodation, restaurants and sights.

 

Jaclynn is The Occasional Traveller, a Singaporean girl with a full-time day job who loves to travel. She started her blog in 2010 to encourage fellow deskbound wanderlusters like herself to remember to take that time off and get away. She is always looking forward to that next trip!

 

Here are her insider tips for Singapore:

Why should everyone travel once in a lifetime to Singapore?

There’s nowhere in the world quite like Singapore!

 

When is the best time to visit it?

Singapore is hot all year round and we hardly have any seasons. Year end tends to be cooler but also more rainy, though really it can rain any time of the year.

 

June and December are school holiday periods in Singapore so your tourist attractions will be more crowded with families, so you might want to avoid those periods.

 

Which attractions of Singapore are worth to see?

The Marina Bay area (which you usually see on TV during the F1 Grand Prix in September) is a tourist hotspot but for good reason — Singapore is prettiest in the evening when the buildings are all lit up.

 

I recommend starting from the Esplanade, walking clockwise around the bay area across the Helix Bridge until you reach Marina Bay Sands.

 

Other tourist attractions that I think are worth seeing are Gardens by the Bay (18 Marina Gardens Dr) — the alien-looking Super Tree Grove is mostly free (unless you want to go on the Skywalk, a rickety walkway suspended near the top of the tree structures).

 

But it is worth going into the Flower Dome and Cloud Forest as well — beautiful and cool, a good way to spend your time ‚indoors‘ if Singapore is being all humid or rainy.

 

If you want a proper outdoor garden, Singapore Botanic Gardens (1 Cluny Rd) is centrally located in the downtown area and was just awarded a UNESCO award.

Easy steps to include Social Media into Sales Promotions

The tremendous impact of social media has brought to the business arena is phenomenal and Bacall Associates has been witnessing this phenomenon over the years. A social media campaign could add a cutting-edge facet to traditional sales promotions. Many customers prefer social media in looking for trusted reviews of different people about a particular service or product.

 

A well-designed social media campaign can be a powerful and effective sales tool as it enables your business to develop continuing relationships with your target audience and followers, and improve your understanding towards their needs.

 

Getting social media success usually includes a long process, particularly in small businesses, so you must flourish your profiles first and develop a genuine relationship with your business followers before easing into any type of sales promotions. The following are some of the easy suggestions prepared by Bacall Associates where you can use social media to your sales promotions.

 

Select the best platform for your business

Understanding on where you’re being found by your prospective customers on social media can assist you in determining on which platform you’re going to use for your brand. You can request your marketing team to report this information to you. But in the end, the platform should match your target audience. If your business is focused towards promotions and B2B then LinkedIn is an ideal option for you, but if you’re aimed towards the consumer market then Facebook is for you.

 

Build a trustworthy image

This will not be easy, but you must do your best to build your business’ creditability. You can begin with creating a professional profile and see to it that your posts and updates are discussion-worthy with only a small percentage of being directly promotional posts.

 

Properly handle gathered information

Social media provides an enormous quantity of data about qualified leads. A well-designed campaign using a combination of promo codes can provide many in-depth data, which is why most social media sites offer analytics to examine these data for future campaigns. It’s important to correctly handle the data once these leads have been gathered.

 

Sell using social media

You can also achieve effective selling with social media. It is the best for daily deals or acts now offers. Encourage immediate action from your followers and motivate them to interact and share the offer, just make sure that it is a great deal to begin with so that they will be interested in sharing it.

 

If properly implemented, Bacall Associates is convinced that social media sites can be an excellent addition to your marketing and sales toolkits. Since 1994, the Bacall team has been providing comprehensive public relations, marketing communications, and sales promotion services to their customers.

Bacall Associates: 3 Ways to use Social Media in Public Relations

It’s given that social media helps public relations (PR). The birth of social media seem to start in the era of Friendster and Myspace, but the meteoric rise in popularity of social media begins with the introduction of Facebook, Twitter, Instagram, LinkedIn and other newer platforms. It began as a personal use, but several business owners today engage in social media to promote their business.

No wonder why a lot of small and online-based businesses utilize social media for their PR because it is perfect for direct engagement with both customers and the press. Bacall Associates, a boutique PR, marketing and sales support agency, will share a few tips to help you get started.

 

Create awesome content

Publish an awesome and social-media friendly content that your customers will surely value, share and buy. You should always keep your mind in creating your content. Don’t forget to use easy to share social media buttons on your posts because some don’t have the time to copy and paste your content in order to share them.

One example of effective content is using case studies because they are some of the most powerful quantifiers you can use on the web. They provide perspective in the results as well as a clear and concise data. You must present it in the right way to get an emotional response, which can cause engagement and potential sharing. Major media outlets often share case studies provided by companies of many sizes and influence. You may also want to add images or videos to add spice in your content. Publishing good content can be a great help to improve your PR and brand image.

 

Make your business caught bloggers’ attention

Seeking bloggers’ coverage can also help you promote your brand. As you may have recently read, the blogosphere is the nexus between social media and PR. Bacall Associates confirmed that social media is also being used by bloggers and are active on those platforms, and many of them are closely monitored by journalists. You can get mentioned by popular bloggers in different ways such as providing your expertise, being a contributor and having your service or product reviewed.

 

Connect with the press on social media

The Internet has been the home of media these days since they can get a tremendous amount of information from there. Major publications have been using Reddit to source interesting stories while Twitter is being covered by major news outlets by using trends and hashtags. Indeed, social media platforms have become a solid part of journalism.

 

It’ll be fast to connect with the media using social media sites. If you have a good story to cover and proper use of hashtags and social media tagging, you can get a solid media coverage. But remember, you shouldn’t abuse the use of hashtags.

 

Bacall Associates has been involved in this practice for several years now and they are using social media to heighten their influence to their customers. The impact of social media on public relations is undeniably remarkable and brought great change to this practice that helped a lot of businesses worldwide.

 

Tips for Backpacking through Southeast Asia by Bacall Associates Travel

Southeast Asia is among the most famous destinations in the world for backpackers. It’s possible for you to discover lots of charm in every state, so it is a must see for many. If you are already residing in Asia, it is possible to adjust to any states within this subregion, but you could get a culture shock if you’re from a foreign land like USA or Europe. So performing a research is essential before the journey. Bacall Associates provide important pointers to take note of before you begin your journey to prevent any disorderly scenarios.

 

Don’t be afraid to haggle

 

Most westerners are shocked to learn that this was a common practice in the subregion, for them, it looks like an unfair deal to the sellers. But no more worries because most of the time, it’s not. Some foreigners just accept the first price stated by a seller and will not bother arguing about it. But in most cases, the first price was worth much more than the regular price. Bargaining is not a confrontation, so there’s no need to be scared of, just smile and ask the seller nicely, and eventually, you’ll find it very interesting to do.

 

You don’t need to book in advance

 

It will be really nerve-wracking and tiring to visit various locations at once, and then going back to the hotel you’re staying. It would be better to find a place to stay to the place you fell in love with during your travel because it will be easier to discover that particular place and enjoy its surroundings. You can have a flexible schedule if you’re going to do this rather than booking rooms in advance of time, simply because you’ll have more freedom to decide where to stay. But occasionally, booking ahead is recommended if you know you’re going to be exhausted from an extended flight, bus or train ride, or if you’re visiting a place during a major event and you don’t have time to roam about.

 

Transportation: Don’t be in a hurry

 

Expect to wait more minutes or hours in the estimated time of the arrival of a bus or train if you’re planning to go somewhere in Southeast Asia. Don’t get frustrated in this situation, but simply believe that this could bring you some favorable impact such as learning to restrain your misery and raise your patience. But there are some cities in the region that have efficient and developed transport systems, and one of which is Singapore.

 

Be cautious of scams

 

Scams could be everywhere and it can occur to you. Unfortunately, tourists becoming victims of various scams is nothing new in this region. Instead of being frightened, you need to be more cautious when traveling to Southeast Asia, or any part of the world. Before you begin your journey, you need to teach yourself with the most frequent kind of scams. If you know what to avoid, you can have a safe journey.

 

Properly manage your visa requirements

 

There are various visa requirements for each country in Southeast Asia, and Bacall Associates needs you to be educated of those. You cannot be accepted to every border by simply showing up your passport.

 

Stay hydrated

 

Showering two times a day might not be enough for you because Southeast Asia is quite hot during the coolest time of the year. Bacall Associates wants you to stay hydrated all the time because you’re going to sweat like never before, and during the hottest time of the day, find some shady spot and relax there for a bit.

 

Don’t get too excited on street foods

 

Some tourists experience having excruciating stomach pain due to food poisoning or eating undercooked food. Target stalls that have a line-up because you can be sure that the food is freshly cooked and not sitting under a heater all day.

 

There’s so much beauty to witness in Southeast Asia, and it’s not just about partying and beaches, the region is also rich in culture, and each of its countries deserves all the synonyms of the word “breathtaking”. Its simplicity and slow pace of life will undoubtedly capture your heart.

Bacall Associates – Tips for an Effective PR Campaign

The phrase “With great effort comes great reward” never gets old to Bacall Associates. This phrase serves as their inspiration to provide great services to their clients. They make sure that they’re giving their best in everything they do. The same can be applied to you because you just need to exert great effort to achieve effective PR campaign.

 

Along with other business owners, you want to increase your visibility and reach your target market, right? Then content and execution will be your saving grace. Remember that those are important to make sure that your PR campaign will not fail.

 

To make your PR campaigns effective, you need to consider the following in order to help you achieve success.

 

A crystal clear goal

It’s apparent that it should be on the top of the list because without a goal, you can’t score. You and your audience may become confused if you don’t have a clear purpose for your campaign. Your answer to the question, “What do you want to achieve for your brand?” should be definite and clear. Keep in mind that this will be very important to you because this will serve as your steering wheel in driving the road to success.

 

Right audience

You should reach the right audience for your brand. Considering your potential media outlet’s audience and tone is important. Make sure that your content matches them and is appropriate. To target different types of media, you should create different pieces of content such as press releases, content marketing articles, and creative media kits. But remember, spamming irrelevant content is not good for your brand’s image, so avoid doing it to everyone on your contact list. Publishing your content may not be enough, so it’s better to put more effort on your side and do your best to communicate the right message to the consumers.

 

Reachable content

It is clear that having a constant interaction with the consumers is a vital part of your campaign, and this is possible if you have reachable content. Nowadays, the power of social media platforms is undeniably changing the world of public relations, especially in countries like Singapore where social media is being used every day by the majority of its people. You can easily share your content through Facebook, Twitter, YouTube or LinkedIn, that can lead to an effective communication between you and the consumers. Make sure that your content has a connection with your brand and that the message is not lost. But don’t make it all about your brand. For example, tutorials on YouTube regarding beauty or fitness provide the demonstration of the product along with an entertaining and informative experience they can interact with.

 

False impression

You should definitely AVOID this. Your content may seem flawless, but according to reviews, it can still be misunderstood by some and have different meanings. Do some research and get different perspectives to minimize the chances of your PR campaign gaining attention for all the wrong reasons. Simple phrases, symbols and metaphors, altogether might have a different meaning, making this crucial for international campaigns.

 

Effectiveness

Measuring your campaign’s effectiveness should also be a part of your concern. Think of how you will measure the success of your PR campaign before you begin sending press releases. Having different KPIs, or Key Performance Indicators, is often a good idea according to the experts of Bacall Associates.

 

Trends

You can better understand the consumers and media by keeping yourself updated with the latest trends, from new apps to the latest publications, and even current affairs. This can help you communicate your message more efficiently, making your brand get the recognition it deserves.

 

Keep in touch with Bacall Associates if you’d like to discuss your public relations approach because they can greatly help you with your every need.