Easy steps to include Social Media into Sales Promotions

The tremendous impact of social media has brought to the business arena is phenomenal and Bacall Associates has been witnessing this phenomenon over the years. A social media campaign could add a cutting-edge facet to traditional sales promotions. Many customers prefer social media in looking for trusted reviews of different people about a particular service or product.

 

A well-designed social media campaign can be a powerful and effective sales tool as it enables your business to develop continuing relationships with your target audience and followers, and improve your understanding towards their needs.

 

Getting social media success usually includes a long process, particularly in small businesses, so you must flourish your profiles first and develop a genuine relationship with your business followers before easing into any type of sales promotions. The following are some of the easy suggestions prepared by Bacall Associates where you can use social media to your sales promotions.

 

Select the best platform for your business

Understanding on where you’re being found by your prospective customers on social media can assist you in determining on which platform you’re going to use for your brand. You can request your marketing team to report this information to you. But in the end, the platform should match your target audience. If your business is focused towards promotions and B2B then LinkedIn is an ideal option for you, but if you’re aimed towards the consumer market then Facebook is for you.

 

Build a trustworthy image

This will not be easy, but you must do your best to build your business’ creditability. You can begin with creating a professional profile and see to it that your posts and updates are discussion-worthy with only a small percentage of being directly promotional posts.

 

Properly handle gathered information

Social media provides an enormous quantity of data about qualified leads. A well-designed campaign using a combination of promo codes can provide many in-depth data, which is why most social media sites offer analytics to examine these data for future campaigns. It’s important to correctly handle the data once these leads have been gathered.

 

Sell using social media

You can also achieve effective selling with social media. It is the best for daily deals or acts now offers. Encourage immediate action from your followers and motivate them to interact and share the offer, just make sure that it is a great deal to begin with so that they will be interested in sharing it.

 

If properly implemented, Bacall Associates is convinced that social media sites can be an excellent addition to your marketing and sales toolkits. Since 1994, the Bacall team has been providing comprehensive public relations, marketing communications, and sales promotion services to their customers.

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Bacall Associates: 3 Ways to use Social Media in Public Relations

It’s given that social media helps public relations (PR). The birth of social media seem to start in the era of Friendster and Myspace, but the meteoric rise in popularity of social media begins with the introduction of Facebook, Twitter, Instagram, LinkedIn and other newer platforms. It began as a personal use, but several business owners today engage in social media to promote their business.

No wonder why a lot of small and online-based businesses utilize social media for their PR because it is perfect for direct engagement with both customers and the press. Bacall Associates, a boutique PR, marketing and sales support agency, will share a few tips to help you get started.

 

Create awesome content

Publish an awesome and social-media friendly content that your customers will surely value, share and buy. You should always keep your mind in creating your content. Don’t forget to use easy to share social media buttons on your posts because some don’t have the time to copy and paste your content in order to share them.

One example of effective content is using case studies because they are some of the most powerful quantifiers you can use on the web. They provide perspective in the results as well as a clear and concise data. You must present it in the right way to get an emotional response, which can cause engagement and potential sharing. Major media outlets often share case studies provided by companies of many sizes and influence. You may also want to add images or videos to add spice in your content. Publishing good content can be a great help to improve your PR and brand image.

 

Make your business caught bloggers’ attention

Seeking bloggers’ coverage can also help you promote your brand. As you may have recently read, the blogosphere is the nexus between social media and PR. Bacall Associates confirmed that social media is also being used by bloggers and are active on those platforms, and many of them are closely monitored by journalists. You can get mentioned by popular bloggers in different ways such as providing your expertise, being a contributor and having your service or product reviewed.

 

Connect with the press on social media

The Internet has been the home of media these days since they can get a tremendous amount of information from there. Major publications have been using Reddit to source interesting stories while Twitter is being covered by major news outlets by using trends and hashtags. Indeed, social media platforms have become a solid part of journalism.

 

It’ll be fast to connect with the media using social media sites. If you have a good story to cover and proper use of hashtags and social media tagging, you can get a solid media coverage. But remember, you shouldn’t abuse the use of hashtags.

 

Bacall Associates has been involved in this practice for several years now and they are using social media to heighten their influence to their customers. The impact of social media on public relations is undeniably remarkable and brought great change to this practice that helped a lot of businesses worldwide.

 

Tips for Backpacking through Southeast Asia by Bacall Associates Travel

Southeast Asia is among the most famous destinations in the world for backpackers. It’s possible for you to discover lots of charm in every state, so it is a must see for many. If you are already residing in Asia, it is possible to adjust to any states within this subregion, but you could get a culture shock if you’re from a foreign land like USA or Europe. So performing a research is essential before the journey. Bacall Associates provide important pointers to take note of before you begin your journey to prevent any disorderly scenarios.

 

Don’t be afraid to haggle

 

Most westerners are shocked to learn that this was a common practice in the subregion, for them, it looks like an unfair deal to the sellers. But no more worries because most of the time, it’s not. Some foreigners just accept the first price stated by a seller and will not bother arguing about it. But in most cases, the first price was worth much more than the regular price. Bargaining is not a confrontation, so there’s no need to be scared of, just smile and ask the seller nicely, and eventually, you’ll find it very interesting to do.

 

You don’t need to book in advance

 

It will be really nerve-wracking and tiring to visit various locations at once, and then going back to the hotel you’re staying. It would be better to find a place to stay to the place you fell in love with during your travel because it will be easier to discover that particular place and enjoy its surroundings. You can have a flexible schedule if you’re going to do this rather than booking rooms in advance of time, simply because you’ll have more freedom to decide where to stay. But occasionally, booking ahead is recommended if you know you’re going to be exhausted from an extended flight, bus or train ride, or if you’re visiting a place during a major event and you don’t have time to roam about.

 

Transportation: Don’t be in a hurry

 

Expect to wait more minutes or hours in the estimated time of the arrival of a bus or train if you’re planning to go somewhere in Southeast Asia. Don’t get frustrated in this situation, but simply believe that this could bring you some favorable impact such as learning to restrain your misery and raise your patience. But there are some cities in the region that have efficient and developed transport systems, and one of which is Singapore.

 

Be cautious of scams

 

Scams could be everywhere and it can occur to you. Unfortunately, tourists becoming victims of various scams is nothing new in this region. Instead of being frightened, you need to be more cautious when traveling to Southeast Asia, or any part of the world. Before you begin your journey, you need to teach yourself with the most frequent kind of scams. If you know what to avoid, you can have a safe journey.

 

Properly manage your visa requirements

 

There are various visa requirements for each country in Southeast Asia, and Bacall Associates needs you to be educated of those. You cannot be accepted to every border by simply showing up your passport.

 

Stay hydrated

 

Showering two times a day might not be enough for you because Southeast Asia is quite hot during the coolest time of the year. Bacall Associates wants you to stay hydrated all the time because you’re going to sweat like never before, and during the hottest time of the day, find some shady spot and relax there for a bit.

 

Don’t get too excited on street foods

 

Some tourists experience having excruciating stomach pain due to food poisoning or eating undercooked food. Target stalls that have a line-up because you can be sure that the food is freshly cooked and not sitting under a heater all day.

 

There’s so much beauty to witness in Southeast Asia, and it’s not just about partying and beaches, the region is also rich in culture, and each of its countries deserves all the synonyms of the word “breathtaking”. Its simplicity and slow pace of life will undoubtedly capture your heart.

Bacall Associates – Tips for an Effective PR Campaign

The phrase “With great effort comes great reward” never gets old to Bacall Associates. This phrase serves as their inspiration to provide great services to their clients. They make sure that they’re giving their best in everything they do. The same can be applied to you because you just need to exert great effort to achieve effective PR campaign.

 

Along with other business owners, you want to increase your visibility and reach your target market, right? Then content and execution will be your saving grace. Remember that those are important to make sure that your PR campaign will not fail.

 

To make your PR campaigns effective, you need to consider the following in order to help you achieve success.

 

A crystal clear goal

It’s apparent that it should be on the top of the list because without a goal, you can’t score. You and your audience may become confused if you don’t have a clear purpose for your campaign. Your answer to the question, “What do you want to achieve for your brand?” should be definite and clear. Keep in mind that this will be very important to you because this will serve as your steering wheel in driving the road to success.

 

Right audience

You should reach the right audience for your brand. Considering your potential media outlet’s audience and tone is important. Make sure that your content matches them and is appropriate. To target different types of media, you should create different pieces of content such as press releases, content marketing articles, and creative media kits. But remember, spamming irrelevant content is not good for your brand’s image, so avoid doing it to everyone on your contact list. Publishing your content may not be enough, so it’s better to put more effort on your side and do your best to communicate the right message to the consumers.

 

Reachable content

It is clear that having a constant interaction with the consumers is a vital part of your campaign, and this is possible if you have reachable content. Nowadays, the power of social media platforms is undeniably changing the world of public relations, especially in countries like Singapore where social media is being used every day by the majority of its people. You can easily share your content through Facebook, Twitter, YouTube or LinkedIn, that can lead to an effective communication between you and the consumers. Make sure that your content has a connection with your brand and that the message is not lost. But don’t make it all about your brand. For example, tutorials on YouTube regarding beauty or fitness provide the demonstration of the product along with an entertaining and informative experience they can interact with.

 

False impression

You should definitely AVOID this. Your content may seem flawless, but according to reviews, it can still be misunderstood by some and have different meanings. Do some research and get different perspectives to minimize the chances of your PR campaign gaining attention for all the wrong reasons. Simple phrases, symbols and metaphors, altogether might have a different meaning, making this crucial for international campaigns.

 

Effectiveness

Measuring your campaign’s effectiveness should also be a part of your concern. Think of how you will measure the success of your PR campaign before you begin sending press releases. Having different KPIs, or Key Performance Indicators, is often a good idea according to the experts of Bacall Associates.

 

Trends

You can better understand the consumers and media by keeping yourself updated with the latest trends, from new apps to the latest publications, and even current affairs. This can help you communicate your message more efficiently, making your brand get the recognition it deserves.

 

Keep in touch with Bacall Associates if you’d like to discuss your public relations approach because they can greatly help you with your every need.

21 years of never-say-die commitment to their clients – Bacall Associates

 

Do you want to add more vivacity to your PR campaigns? Do you need more flavor to your marketing? Do you need an upgrade to your campaigns? Bacall Associates in Singapore is the place to be for all your needs! It is a boutique public relations, marketing and sales support agency specializing in travel at the top end of the market.

 

Bacall Associates is one if the most respected PR companies around the globe. Reviews reveal that its clients are proud to be a part of such thriving company. According to them, Bacall’s competence and professionalism are beyond compare.

 

The team of Bacall Associates also provides ingenious and fresh story ideas with their impressive ability and superlative drive. They have an in-depth knowledge regarding marketing and sales, public relations, and travel. They’re straightforward and dependable individuals who are dauntless and can face demanding challenges.

 

The company is always enthusiastic in launching and maintaining profiles for airlines, destinations, hotel groups, luxury development, resorts and health retreats, and travel companies worldwide. Bacall Associates’ clients strongly believe that its nonpareil positive attitude is what makes them a successful company because it allows them to accomplish any difficult tasks with an optimistic mind.

 

The company also offers great assistance to their clients as well as the expertise in the field of all things luxury. They have the capability of drawing on a broad range of media and industry contacts.

 

The team of Bacall Associates is also known for their punctuality because they never failed to answer every inquiry of their clients in a timely manner. No wonder why the company has garnered a lot of clients that’s consist of aviation and infrastructure, along with some of the best hotels in the world such as the Burj Al Arab in Dubai.

 

Bacall Associates has a great network to all pertinent media, travel trade and social authorities that’s why they always follow a proactive approach to the market. The company has the perfect method and knows the most effective ways of acquiring the best media response. It also established small niche operators in the marketplace and formed PR strategies for major tourist boards and travel companies.

 

Bacall succeeded in securing a major consumer award for one of the Hilton’s resort properties. It has an attentive and creative team that’s dedicated in reaching the company’s objectives, and achieving particular public relations goals of the clients and driving the business at the same time. They also deliver a lifestyle edge to their work to add interest to their campaigns and guarantee the reach of the right audiences for their clients.

 

As previously stated, the company works to a very high standard and stands for their clients in the most professional and positive manner. Clients are amazed with the level of contact that Bacall Associates have within media circles and the company’s efforts in promoting the image and profile of their respected firms. With their outstanding qualities, the company also made a solid relationship not only with their clients, but also with journalists.

 

Bacall Associates has a strong marketing edge that lets them create innovative concepts  and initiatives that excel, yet balance pure media placement. For the years, they have played an important role in securing numerous awards for their clients to strongly establish them as world class properties.

PR experts committed in luxury travel – Bacall Associates

PR experts committed in luxury travel and spas in Singapore

Since 1994, Bacall Associates has been respected by a lot of individuals because of their professionalism and their competence. It is particularly a boutique public relations, marketing and sales support agency specializing in travel at the top end of the market.

 

Bacall Associates is passionate in launching and maintaining profiles for airlines, destinations, hotel groups, luxury developments, resorts and health retreats, and travel companies around the world.

 

Each of their incisive specialists has in-depth knowledge in the travel industry and has the ability of drawing on a wide range of media and industry contacts. Bacall Associates also brings a lifestyle advantage to their work by taking the message well beyond the travel pages to the luxury consumer.

 

With more than 20 years of extensive experience, Bacall Associates has garnered numerous clients worldwide, which includes aviation and infrastructure as well as some of the world’s best hotels, from independent properties to the iconic landmarks like the Burj Al Arab in Dubai.

 

Bacall Associates also established small niche operators in the marketplace and conceived PR strategies for major tourist boards and travel companies. It’s only natural for every company to work hard, right? But Bacall Associates always exceed the norms. Most of the reviews of their clients reveal that their services are unrivaled. They’re dedicated to achieving the specific public relations goals of their clients and driving the business at the same time.

 

Bacall Associates proved to the world that they have a great team. They’re passionate and ingenious individuals who can face any challenges. With their unrivaled commitment, they always exceed their clients’ expectations.

 

Perhaps one of the question that pops into your mind is, “What is their secret behind their success?” The answer seems so simple; they’re humble and honest, and have a positive attitude and a wealth of knowledge. Those traits are also the reason behind their solid relationships not only with their clients, but also with journalists. Bacall Associates also delivers a lifestyle edge to their work to add enthusiasm to their campaigns and guarantee the reach of the right audiences for their clients.

 

They are also proud to have a strong marketing edge that allows them to establish innovative concepts and initiatives that transcend, yet balance pure media placement. Bacall Associates often collaborate with upmarket brands and partners such as Aveda, Bentley, Coutts Private Banking, Gossard, Ham Polo Club, Harvey Nichols, Louis Vuitton, Moet & Chandon, Quintessentially, and Selfridges.

 

Bacall Associates’ integrated PR, marketing and sales campaigns are a cost effective way to build brand awareness by combining high press impact coverage in the leading UK media with regular celebrity endorsements, brand partnerships, targeted promotions and events with a real ‘wow’ factor.

 

They’ve played an integral role in securing several awards for their clients throughout the years, to firmly establish them as world class properties. Bacall Associates is aware of the need to produce tangible results that’s long term and can be turned into increased sales.

 

Bacall Associates Travel: Singapore City Break Guide

An essential guide to Singapore, including advice on the best hotels, restaurants, bars, shops and attractions.

 

Why go?

Because Singapore is celebrating its 50 year of independence with parties and openings aplenty (singapore50.sg).

 

Come Q3-Q4, the six-starred Patina Capitol Singapore – with architecture by Pritzker Prize Laureate Richard Meier and interior by Jaya Ibrahim – will debut in two restored heritage buildings in the Civic District.

 

And in November, the National Gallery will open on the grounds of the city’s most iconic buildings – the former Supreme Court and City Hall; with a combined floor area of 60,000 sqm, it will house the largest collection of South-east Asian art in the world.

 

Discover for yourself what life is like in one of the world’s most affluent cities. While S$500 a pop meals are not hard to find, it’s completely possible to eat like a king without spending more than S$5 to S$10 per head.

 

Witness how the locals make the most of their lives in a city known for its draconian laws and apparently “unhappy” citizens. It will change the way you view the little red dot.

 

When to go

Weather-wise, there is no “best time” to visit Singapore. Known for its year-round warm and humid weather, the city’s temperature hovers between 24C in the mornings and evenings and about 31C in the daytime. From November to January, the temperature dips slightly with the onset of the wet monsoon season during which it’s wise to pack a brolly.

 

Singapore hosts the world’s only Formula 1 night race, and come September the city revs up for the event (September 18 – 20, 2015). Last-minute hotel reservations can be challenging at this time, especially if you want to stay in a hotel sited along the Grand Prix track, but advance planning will stand you in good stead.

 

Where to go

To see the real Singapore, veer off the beaten path to the newly gentrified Tiong Bahru. Start with local breakfast of mee pok (flat egg noodles) at 70-year-old stall, Hua Bee. Then, proceed to Tiong Bahru market to observe how Singaporeans procure groceries in the morning. Break for coffee at 40 Hands, peruse some books at hipster bookstore, Books Actually, and when hunger strikes, head back to the market for wallet-friendly hawker fare. If you’re in the vicinity in the evening and want to splash on a good meal, head back to Hua Bee. By night, the coffee shop morphs into Bincho, a modern yakitori joint.

 

Know before you go

 

Local laws and etiquette

Singapore is known as a fine city and for good reason – you can be fined, and even caned or jailed – for breaking seemingly draconian laws that the locals have learnt to live with.

 

Since 1992, when a vandal stuck a piece of chewing gum on an MRT door sensor that resulted in the disruption of train services, the sale and import of chewing gum has been banned in Singapore. You can still chew gum, but be careful to dispose of it properly.

 

Smoking is banned in restaurants, cinemas and all indoor public spaces. Since mid-2013, the ban has been extended to include public spaces such as overhead bridges and outdoor hospital compounds.

 

Vandalism is also a punishable offence and so are littering, spitting, jaywalking and failure to flush the lavatory.

 

Visas

Foreigners holding travel documents from certain countries require a visa to enter Singapore. See the Immigration & Checkpoints Authority website (ica.gov.sg).