Singapore Travel Guide by Bacall Associates Travel

I’ve been to Singapore twice (in 2013 & 2016), and spent a total of 7 days in the city — it’s one of my favorite places in Asia!   In this blog post, I am going to give you an overview of the city, and provide travel tips and recommendations for things like culture, attractions, food, nightlife and more. Everything you read is based off my own experiences.

 

GENERAL THOUGHTS ON SINGAPORE

Singapore is a bustling hub of culture, food, and all around good vibes.  It’s the most modern city in Asia.  It’s vibrant, it’s energetic, and it always leaves me fascinated.

 

If you think New York City is busy, just wait until you see Singapore.  People are always in a hurry and they walk really fast (they are actually ranked the fastest walkers on earth).  It seemed like everything was happening in fast motion, which always kept me on my toes!

 

You might be surprised to hear that Singapore is a tiny tropical island, made up of 6 million people (75% Chinese).  It’s located just 80 miles north of the equator — so the temperature is always hot and humid.  It’s tropical location provides 17 nature reserves and more than 1.4 million trees!

 

The thing that stands out most about Singapore is the extreme cleanliness.

 

Seriously — the streets are cleaner than my washing machine.

 

Why is everything so clean in Singapore?

Well, Singapore has some of the strictest laws in the world.  There are street signs all around the city reminding everyone not to litter, smoke, chew gum, run, spit, etc.  If you don’t follow the rules, then you must pay a steep fine.  But nearly everyone obeys the rules, which is why Singapore is also of the safest cities in the world.

 

Everything from the metros, malls, restaurants and residential buildings are so clean that you can eat off the floor!

 

Another thing that really impressed me about Singapore was the easiness to get around.

Despite being a densely populated city, the metro system is VERY easy to figure out and there are taxis all around that are pretty cheap to use.

 

After being in Singapore for just a few hours, I was already confident enough to navigate myself around town.  All the signs are in English (and most people can speak/understand English), so it’s almost impossible to get lost.

 

Alright, there is a downside…. Singapore is expensive.  Really expensive to travel.

In fact, the city just took #1 as the Most expensive city in the world by the Los Angeles Times.  Aside from street food, which is reasonably priced, you wouldn’t believe how a beer or alcoholic beverage costs… And if you want to rent a flat, then good luck finding a cheap price!

 

Bacall Associates Travel Singapore Insider Tips from a Local

When I visited Singapore for the first time I instantly fell in love with this city-state: its futuristic design, the combination of different cultures and the diverse food. I was lucky to meet Jaclynn Seah there, who is from Singapore and writes on her blog „The Occasional Traveller“. She showed me around and we had a great time. She tells you her insider tips for the Lion City — the best time to travel there, accommodation, restaurants and sights.

 

Jaclynn is The Occasional Traveller, a Singaporean girl with a full-time day job who loves to travel. She started her blog in 2010 to encourage fellow deskbound wanderlusters like herself to remember to take that time off and get away. She is always looking forward to that next trip!

 

Here are her insider tips for Singapore:

Why should everyone travel once in a lifetime to Singapore?

There’s nowhere in the world quite like Singapore!

 

When is the best time to visit it?

Singapore is hot all year round and we hardly have any seasons. Year end tends to be cooler but also more rainy, though really it can rain any time of the year.

 

June and December are school holiday periods in Singapore so your tourist attractions will be more crowded with families, so you might want to avoid those periods.

 

Which attractions of Singapore are worth to see?

The Marina Bay area (which you usually see on TV during the F1 Grand Prix in September) is a tourist hotspot but for good reason — Singapore is prettiest in the evening when the buildings are all lit up.

 

I recommend starting from the Esplanade, walking clockwise around the bay area across the Helix Bridge until you reach Marina Bay Sands.

 

Other tourist attractions that I think are worth seeing are Gardens by the Bay (18 Marina Gardens Dr) — the alien-looking Super Tree Grove is mostly free (unless you want to go on the Skywalk, a rickety walkway suspended near the top of the tree structures).

 

But it is worth going into the Flower Dome and Cloud Forest as well — beautiful and cool, a good way to spend your time ‚indoors‘ if Singapore is being all humid or rainy.

 

If you want a proper outdoor garden, Singapore Botanic Gardens (1 Cluny Rd) is centrally located in the downtown area and was just awarded a UNESCO award.

Easy steps to include Social Media into Sales Promotions

The tremendous impact of social media has brought to the business arena is phenomenal and Bacall Associates has been witnessing this phenomenon over the years. A social media campaign could add a cutting-edge facet to traditional sales promotions. Many customers prefer social media in looking for trusted reviews of different people about a particular service or product.

 

A well-designed social media campaign can be a powerful and effective sales tool as it enables your business to develop continuing relationships with your target audience and followers, and improve your understanding towards their needs.

 

Getting social media success usually includes a long process, particularly in small businesses, so you must flourish your profiles first and develop a genuine relationship with your business followers before easing into any type of sales promotions. The following are some of the easy suggestions prepared by Bacall Associates where you can use social media to your sales promotions.

 

Select the best platform for your business

Understanding on where you’re being found by your prospective customers on social media can assist you in determining on which platform you’re going to use for your brand. You can request your marketing team to report this information to you. But in the end, the platform should match your target audience. If your business is focused towards promotions and B2B then LinkedIn is an ideal option for you, but if you’re aimed towards the consumer market then Facebook is for you.

 

Build a trustworthy image

This will not be easy, but you must do your best to build your business’ creditability. You can begin with creating a professional profile and see to it that your posts and updates are discussion-worthy with only a small percentage of being directly promotional posts.

 

Properly handle gathered information

Social media provides an enormous quantity of data about qualified leads. A well-designed campaign using a combination of promo codes can provide many in-depth data, which is why most social media sites offer analytics to examine these data for future campaigns. It’s important to correctly handle the data once these leads have been gathered.

 

Sell using social media

You can also achieve effective selling with social media. It is the best for daily deals or acts now offers. Encourage immediate action from your followers and motivate them to interact and share the offer, just make sure that it is a great deal to begin with so that they will be interested in sharing it.

 

If properly implemented, Bacall Associates is convinced that social media sites can be an excellent addition to your marketing and sales toolkits. Since 1994, the Bacall team has been providing comprehensive public relations, marketing communications, and sales promotion services to their customers.

Bacall Associates: 3 Ways to use Social Media in Public Relations

It’s given that social media helps public relations (PR). The birth of social media seem to start in the era of Friendster and Myspace, but the meteoric rise in popularity of social media begins with the introduction of Facebook, Twitter, Instagram, LinkedIn and other newer platforms. It began as a personal use, but several business owners today engage in social media to promote their business.

No wonder why a lot of small and online-based businesses utilize social media for their PR because it is perfect for direct engagement with both customers and the press. Bacall Associates, a boutique PR, marketing and sales support agency, will share a few tips to help you get started.

 

Create awesome content

Publish an awesome and social-media friendly content that your customers will surely value, share and buy. You should always keep your mind in creating your content. Don’t forget to use easy to share social media buttons on your posts because some don’t have the time to copy and paste your content in order to share them.

One example of effective content is using case studies because they are some of the most powerful quantifiers you can use on the web. They provide perspective in the results as well as a clear and concise data. You must present it in the right way to get an emotional response, which can cause engagement and potential sharing. Major media outlets often share case studies provided by companies of many sizes and influence. You may also want to add images or videos to add spice in your content. Publishing good content can be a great help to improve your PR and brand image.

 

Make your business caught bloggers’ attention

Seeking bloggers’ coverage can also help you promote your brand. As you may have recently read, the blogosphere is the nexus between social media and PR. Bacall Associates confirmed that social media is also being used by bloggers and are active on those platforms, and many of them are closely monitored by journalists. You can get mentioned by popular bloggers in different ways such as providing your expertise, being a contributor and having your service or product reviewed.

 

Connect with the press on social media

The Internet has been the home of media these days since they can get a tremendous amount of information from there. Major publications have been using Reddit to source interesting stories while Twitter is being covered by major news outlets by using trends and hashtags. Indeed, social media platforms have become a solid part of journalism.

 

It’ll be fast to connect with the media using social media sites. If you have a good story to cover and proper use of hashtags and social media tagging, you can get a solid media coverage. But remember, you shouldn’t abuse the use of hashtags.

 

Bacall Associates has been involved in this practice for several years now and they are using social media to heighten their influence to their customers. The impact of social media on public relations is undeniably remarkable and brought great change to this practice that helped a lot of businesses worldwide.